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In Colorado, it’s hard to avoid looking up. But building up? And up?
Jim Bishop was just fifteen in 1959 when he paid $450 for a two-and-a-half-acre parcel of land at 9,000 feet on the edge of the San Isabel National Forest, outside the tiny town of Wetmore. “It was money saved from mowing lawns, throwing newspapers and working with his father, Willard, in the family ornamental iron works,” according to the story on bishopcastle.org. “Jim had dropped out of high school that year over an argument from his English teacher, who yelled at him, ‘You’ll never amount to anything, Jim Bishop!’” But Bishop had towering ambitions. For the next ten summers, he and his father would work together at Bishop Ornamental Iron Shop, then head up to the mountains, where they’d camp and think about building. In 1967, Jim married Phoebe, and “in 1969, at the age of 25, Jim decided it was time to start building a cabin in the mountains they so loved. Since rocks were plentiful, everywhere, and free, he chose to start building a one-room stone cottage...”
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In Colorado, it’s hard to avoid looking up. But building up? And up?
Jim Bishop was just fifteen in 1959 when he paid $450 for a two-and-a-half-acre parcel of land at 9,000 feet on the edge of the San Isabel National Forest, outside the tiny town of Wetmore. “It was money saved from mowing lawns, throwing newspapers and working with his father, Willard, in the family ornamental iron works,” according to the story on bishopcastle.org. “Jim had dropped out of high school that year over an argument from his English teacher, who yelled at him, ‘You’ll never amount to anything, Jim Bishop!’” But Bishop had towering ambitions. For the next ten summers, he and his father would work together at Bishop Ornamental Iron Shop, then head up to the mountains, where they’d camp and think about building. In 1967, Jim married Phoebe, and “in 1969, at the age of 25, Jim decided it was time to start building a cabin in the mountains they so loved. Since rocks were plentiful, everywhere, and free, he chose to start building a one-room stone cottage...”
For More Details: Marketing Explainer Examples